Ep 18: Clicks 2 Bricks with Del Taco Vice President of Marketing Technology, Erin Levzow

Today we get to hear from Erin Levzow, the new Vice President of Marketing Technology at Del Taco. While Erin has been with the brand for only two months, her role has been specially crafted to focus on digital transformation and adapting to the new realities of the COVID pandemic. Having worked in a marketing capacity for numerous restaurants and hospitality institutions, Erin has a wealth of experience and expertise to bring to the Del Taco table. She talks to Rob about where the company is positioned in the Mexican food market compared to Taco Bell and Chipotle – their biggest competitors – and how they are pivoting in the context of the pandemic and with the recent return of CMO Tim Hackbardt. After touching on the company’s existing tech stack, Erin shares what she is focusing on for 2021 and highlights the importance of different software working well together, which seems to be an ongoing challenge to even the biggest brands.