#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand's ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win are the ones who can pivot fast — without losing their balance. Today we're going to talk about the crucial connection between modern supply chain strategy and brand agility. To help me discuss this topic, I'd like to welcome Salvatore Lombardo, Chief Product and Technology Officer at Coupa.

About Salvatore Lombardo Salvatore "Salva" Lombardo is the Chief Product and Technology Officer at Coupa. Lombardo leads Coupa's innovation roadmap and is responsible for its vision, articulation, and execution. Lombardo was previously Chief Product Officer for SAP Ariba, where he was responsible for leading its global product team, roadmap, engineering, and delivery.

Prior to that, he was Senior Vice President, Head of SAP S/4HANA Source to Pay & Order to Cash. Lombardo was instrumental in leading the development organization through SAP's largest shift from on-premise to cloud. He harmonized and built SAP's spend portfolio and deployed the innovation roadmap at scale. Over two decades at SAP Resources Coupa: https://www.coupa.com https://www.coupa.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

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