Brendan Barca, a coach, speaker, and consultant at Brendan Barca Solutions, returns to the podcast with tips for financial professionals using LinkedIn Sales Navigator as a business-building tool. He discusses why it might be worth it for advisors to pay for the service rather than using the free version of LinkedIn. Barca also explains how LinkedIn Sales Navigator has built-in customer relationship management tools that can help advisors concentrate on the most promising leads while best serving existing clients in their practice.
