Sherry Goldman's guest is Petia Adbur-Razzaaq, principal of The Stylista Group. Sherry and Petia talk about influencer marketing, its importance, and best practices for brands and organizations interested in working with influencers as part of their PR and marketing campaigns.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show or to find more information about the show and/or Sherry Goldman, visit www.goldmanpr.net.

Let’s Talk PR & More Episode #10 - Petia Adbur-Razzaaq, The Stylista Group, on influencer marketing