35. From Mission-Driven to Margin-Obsessed: A Conversation with Joshua Travis Brown

In this conversation with EdUp Provost host Dr. Gregor Thuswaldner, Dr. Joshua Brown discusses his book, 'Capitalizing on College: Higher Education Went from Mission Driven to Margin Obsessed.' They talk about the financial pressures reshaping higher education, the tension between mission-driven values and the need for financial sustainability, and the transformation of campuses to attract students. Dr. Brown shares insights from his research, including misconceptions about financial sustainability, strategies for balancing academic missions with financial needs, and the importance of educational opportunity over mere access. The conversation emphasizes the need for innovation in higher education while remaining true to institutional values.Takeaways• The transition from mission-driven to margin-obsessed institutions is significant.• Financial pressures are reshaping the landscape of higher education.• Institutions must balance their mission with financial sustainability.• Innovative strategies are necessary for institutions to thrive financially.• Provosts should focus on creating caring university environments.