I've met my Canadian sister from another mister! Expert fundraiser Cindy Wagman and I talk about brain science and how it trips us up in fundraising. By unpacking the ways in which the brain works, we can unlock the power for good. We talk about heuristics, how your fear keeps you from living your best life and why we're so messed up about money. This is a good one for the reluctant fundraiser.

To connect with Cindy: https://www.thegoodpartnership.com/

Some of the resources we mention:

Atomic Habits by James Clear

Raise it! by Cindy Wagman

Soul of Money by Lynne Twist

Generosity Network by Jennifer McCrea

#175-Your Brain + Fundraising with Cindy Wagman