Bill Bragman began YakGear with a little innovation and open water. He was an avid fisherman and curious inventor, often tinkered with ways to improve the kayak experience. When he happened across two seemingly simple designs — leashes for paddles and fishing poles — friends took notice, and he knew he was on to something. Bill refined his idea and, in 2006, made the products available to the public under the name Reel Deels. Word got out and, as the company grew, so did its offerings. In November 2007, with 20 items to its name, YakGear made its official debut as the original ‘yak accessory company.
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Entrepreneur Stories 4⃣ Inspiration