In this episode, we delve into the creative trends shaping the gaming industry for October 2024.

We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends.

Main Takeaway = Reviews less important than Revenue

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/G83ZsDABGUE

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Agenda

00:00 Epic intro

01:25 Introduction to Creative Trends

01:49 Analyzing AFK Journey's Advertising Strategies

05:08 The Impact of Misleading Ads on Game Revenue

06:31 Exploring Creative Inspirations in Game Ads

10:29 The Evolution of Game Creatives

14:21 Reviewing Player Feedback and Expectations

18:54 The Future of Game Advertising and Player Engagement

23:27 The Power of Hooks in Gaming Ads

24:11 Emotional Engagement in Game Design

25:30 Visuals and Branding in Mobile Games

26:30 Game Mechanics and Player Retention

28:49 Trends in Game Advertising

29:56 Innovative Game Features and Mechanics

31:25 The Influence of Visual Styles in Gaming

32:39 The Role of Creativity in Game Marketing

34:41 Understanding Player Psychology

37:05 The Impact of Trends on Game Development

39:51 Micro Learning and Game Advertising

42:01 Final Thoughts on Game Trends and Innovations

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

AFK Journey is utilizing unconventional advertising strategies.

Misleading ads can significantly impact game revenue.

The gaming industry is seeing a rise in high-quality creative content.

The importance of emotional engagement in game ads cannot be overstated.

Giant animals and absurd concepts are trending in game ads.

We plan to explore user reviews in future episodes.

The discussion highlights the interconnectedness of various creative strategies.

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Please share feedback and comments - matej@lancaric.me

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

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