99 - Theodore Roosevelt and The Rough Riders - The Story of An American Volunteer Regiment's Heroism

Today, Monday, February 17th at 4pm EST, we are launching RoughRider: a brand that myself and two of my close friends have been building for nearly a year. 

Classic clothing designs with a western touch — made in America, by Americans, for Americans. 

The name RoughRider is an ode to the First United States Volunteer Cavalry Regiment, also known as the Rough Riders. Led by Colonel Leonard Wood and Lieutenant Colonel Theodore Roosevelt, these men volunteered to fight the nation’s enemies in the Spanish-American War in 1898. They were from every corner of the nation, from every type of background, but were united by the American spirit. 

That same spirit has flowed through the men who founded, built, and have defended this nation, and hopefully the men who will don RoughRider. 

Our first button-up, ‘The Roosevelt’ will be available in 2 colors: Frontier Tan and Patriot Blue. There is a limited number of these being released; if you’re interested, enter your email at roughriderusa.co to be notified about the launch and get yours before they sell out.