Nonprofit Lowdown #367- Giving Tuesday Flop...Now What?
Dec 8, 2025
Feeling let down by Giving Tuesday results? You're not alone! Discover why this day is just the beginning of a 28-day fundraising sprint. Learn about the four pillars of campaign failure and how to avoid them, from audience segmentation to offer clarity. Rhea emphasizes the importance of clean lists and personalized outreach. With actionable solutions like building an omni-channel strategy and consistent follow-ups, you'll be ready to turn setbacks into success. Get ready to refine your approach and boost your year-end fundraising!
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Giving Tuesday Is Just The Kickoff
- Giving Tuesday is a kickoff, not the finale, for year-end fundraising.
- You have 28 days after Giving Tuesday to course-correct and recover results.
Clean Your List Before You Launch
- Clean your lists before a campaign by removing bounces, duplicates, and inactive contacts.
- Verify emails and phone numbers and remove cold subscribers to improve deliverability and opens.
Segment Into High-Value Groups
- Segment your audience into meaningful groups like major, mid, monthly, lapsed, and first-time donors.
- Tailor specific messaging to each segment because specific beats generic in solicitations.