The Opinions Kristi Noem and the MAGA Beauty Aesthetic
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May 7, 2025 Jessica Grose, a writer who explores family, education, and culture, joins Meher Ahmad to discuss the 'MAGA beauty aesthetic' and its political implications. They highlight how conservative women like Kristi Noem embody a hyperfeminine look that challenges traditional power norms. The conversation dives into the intersection of social media influence and political identity, examining how women navigate expectations in a male-dominated landscape. They also analyze the aesthetic divides between left and right, especially in the context of social media trends.
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Defining MAGA Beauty Aesthetic
- The MAGA beauty aesthetic features Utah curls, heavy matte makeup, big crosses, and form-fitting clothes.
- It signals conservative political identity and aligns with social media algorithm homogeneity for virality.
Gender and Political Aesthetics
- Kristi Noem exemplifies the hyperfeminine MAGA look juxtaposed with a brutal political message.
- Male versions face less scrutiny, highlighting gendered expectations in politics.
Uniform Look as Political Armor
- Female politicians use a uniform aesthetic as armor against appearance-based attacks.
- This consistency helps channel attention toward their political message and aids social media virality.