Highlights From Episode 9 - The SEO Mad Scientist:

• Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.
• He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results.
• Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance.

Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

On-page SEO: https://web20ranker.com/perfect-on-page-seo/

SEO Discussion: Mike Milas

0:00 Introduction

02:25 Initial test site setup

03:37 Local impact of on-page optimization 

05:36 Performance after 1st major content update

09:28 Integration of semantic triples to enhance content relevance

11:35 Correlation with brand terms

15:31 Ranking effects of H2 and H3 usage

17:10 Keyword performance over time