Reformers: Seth Cassel, Founder & President at EveryMundo

Seth Cassel is the Co-Founder & President at EveryMundo, which provides performance marketing software for the commercial airline industry. Seth has two degrees from Harvard (AB in Math and an MBA) and began his career in investment banking at Citi, yet decided after graduate school to pursue a career in his area of passion: the music industry. Seth worked at Sony Music in various roles, including within A&R, and eventually quit to start managing a musician while also consulting on a variety projects for investors, companies, and family offices. A chance encounter at a dinner with his eventual EveryMundo co-founder would turn into a great, 15-year-long (and counting) partnership that ultimately resulted in a $90M acquisition by PROS, a remarkable outcome having raised no outside capital (relatedly, PROS itself was recently taken private by Thoma Bravo for $1.4B). In this interview, Seth shares his incredible journey including key insights and lessons learned that can be implemented in your own business.