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Autoline After Hours
AAH #686 - Who Will and Who Won't Buy EVs
Mar 15, 2024
Exploring the diverse mindset of potential EV buyers and their motivations, from tech-savvy trailblazers to environmentally conscious altruists. Analyzing changing consumer attitudes towards EVs, market dynamics, and the role of dealers. Addressing visibility and infrastructure challenges for EVs, the reliability of charging infrastructure, and market trends in electric trucks. Adapting to EV ownership in multifamily housing, surprising strong EV markets outside of California, and the evolving landscape of EV adoption and market trends.
01:04:19
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Quick takeaways
- Consumer segments vary in EV adoption, from tech-driven to sustainability-focused.
- Rise in EV contenders shows shifting consumer sentiment towards electric vehicles.
Deep dives
Understanding EV Buyer Segmentation
EV Forward study by Escalent reveals six consumer segments regarding EV adoption. Trailblazers prioritize innovation, tech, and environmental impact, while altruists focus on sustainability but require more education on EV practicality. Techies are technology-driven but less convinced about the long-term viability of EVs. Dreamers desire environmentally-friendly tech but face budget constraints. Pragmatists prioritize transportation needs, and traditionalists resist change and prefer traditional gas vehicles.
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Discover
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