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The Hustle Daily Show
Gen Zers really want to be influencers
Sep 20, 2023
Young people in the US prefer being influencers over astronauts; the likelihood of making it big as an influencer; Elon Musk's idea to charge for X; Disney's investment in theme parks and cruises; Gen Z's influence on purchasing decisions; the path and challenges of becoming an influencer.
12:04
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Quick takeaways
- Gen Zers aspire to be influencers more than astronauts, indicating the growing popularity and appeal of influencer marketing.
- Becoming an influencer is challenging and may not lead to substantial financial returns, highlighting the importance of realistic expectations and persistent effort.
Deep dives
Gen Z's Desire to Become Influencers
According to a survey by Morning Console, 81% of Gen Z followers rely on influencers for product recommendations. Surprisingly, 57% of Gen Z respondents expressed a strong desire to become influencers themselves, compared to 41% of all adults. Additionally, 30% of Gen Z respondents even said they would be willing to pay for the opportunity to become an influencer. The rapid growth and success stories of influencers on social media platforms like TikTok, YouTube, and Instagram may contribute to this aspiration, despite the long odds and challenges faced by those trying to break through.
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