99. Cultivating the Unexpected: About Daring to Embrace the Art & Science of Serendipity with Dr. Christian Busch

Is so-called “dumb luck” really so dumb? Or is it, in fact, the result of an invitation? As my guest on this episode of What the Fundraising explains, there’s an art and science to this thing called “serendipity.” Christian Busch, author of "The Serendipity Mindset: The Art and Science of Creating Good Luck," is showing us how to cultivate the unexpected, with insights about why an abundant approach opens doors (and how staying small can literally cause us to miss good fortune right in our path). In addition to sharing fascinating research, Christian is also providing concrete strategies for shifting our luck – as fundraisers and humans. As he explains, incremental adjustments in the permission we give and the environment we create can make all the difference.

And if you think luck somehow isn’t credible because, well … it’s just luck, Christian demonstrates the many ways that are not true. We can create an actionable road map to good fortune through flexible attitudes and frameworks. It serves no one to be overly attached to outcomes, says Christian, who highlights examples of organizations that have reaped the benefits of richer, more sustained connections. Make no mistake, says Christian, who also directs New York University’s CGA Global Economy Program, “You can prepare for the unexpected by creating the foundations for it.” Transformational change starts with the decision to open up our worlds and missions to results we can’t even imagine. Is your organization ready to invite – and harness the power of – serendipity? If so, jump in and join the conversation!

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Many thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don’t rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co.

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point