Building next year’s sales strategy? Look beyond Sales Tactics

Welcome to the SBI Sales and Marketing podcast. Today, we're joined by Vincent Gatti to compare our perspectives on putting together a cohesive sales strategy.

During this interview, Vincent walks us through SBI’s 5 Step Sales Strategy Methodology, demonstrating for us how he has applied his version of this to his sales process to:

- Collect the needs of the market, accounts, and buyers.

- Connect the CEO’s corporate strategy to his sales strategy.

- Work with the product team to understand which products should be sold to what customers at what price point.

- Partner with the sales and marketing departments to cover leads into revenue.

- Get the HR department to help him put a team of A players on the field to win the game.

If you are building your sales strategy for next year, listen to hear from one of your peers how to use the 5 Step Sales Strategy Methodology.