How Sports Can Transform Society | Prof Jo Maher

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💡 About Professor Jo Maher and Episode Citations💡

• Jo is Pro-Vice-Chancellor for Sport at Loughborough University and Professor of Practice in the School of Sport, Exercise and Health Sciences. She spent 10 years practising as a Sports Psychologist, working with athletes across a range of sports from grassroots to Olympic standard. She has been a member of the FA Council since 2019 serving on the National Game Board and Chairing the Football Development Committee. Jo also served as Chair of the English Colleges Football Association and a Director of the Association of Colleges Sport.
• Full Profile and Citations: https://ceoretort.com/podcast/guest/2025/03/28/jo-maher-how-sports-can-transform-society/

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❗️ Timestamp ❗️

(00:00) – Preview

(01:19) – Introducing Professor Jo Maher

(09:02) – Jo's Eventful Journey from elite footballer to pro-Vice Chancellor

(21:20) – Rebuilding life as an ex-athlete and seeking new opportunities

(27:50) – Addressing Bro Science in Sports Apps

(32:30) – The Need for Nutrition Education in Schools

(37:55) – The Gender Gap in Tech and Sports Data

(43:45) – Systemic Barriers in Sports and Academia

(48:10) – Understanding Resistance to Inclusion

(57:42) – The Unifying Power of Sports and Participation

(01:04:23) – Learning from Winning and Losing

(01:06:20) – Final Thoughts