The Book Club Wikipedia founder on his 'friend' Elon Musk & finding truth online
Nov 12, 2025
Jimmy Wales, founder of Wikipedia and author of The Seven Rules of Trust, dives into the vital role of trust in today’s polarized climate. He addresses a recent critique from Elon Musk, highlighting their complex relationship. Wales also explores why most people are trustworthy despite concerns about vandalism on Wikipedia. Discussing the toxicity of social media, he contrasts it with positive internet communities. Lastly, he shares insights on the challenges and legal threats facing Wikipedia while championing the need for trust in both social media and societal discourse.
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Trust Underpins Collective Projects
- Trust is a fundamental thread that enables large-scale cooperation like Wikipedia.
- Building trust requires transparency, thoughtful controls, and designing for people's real needs.
How Airbnb Repaired Trust
- Airbnb nearly collapsed from a single high-profile trust failure and bad PR advice.
- They rebuilt by apologising, adding ID checks, insurance, and generous guarantees to restore confidence.
Why Wikipedia Resists Vandalism
- Vandalism fails on Wikipedia because it's quickly reverted and unrewarding to the vandal.
- Social media rewards outrage with attention, making toxic behaviour incentivised and visible.
