We explore, the enigmatic Sam Ludford, Sam’s goals for his writing, structure, agency and optimism, critical consciousness, humanist empowerment and structural victimhood, Jordan Peterson vs Zizek and dissolving the father function, the meta crisis and collective action failures, everyone hates liberalism, diversification and hyper normal stimuli, incentive structures of platforms, decision theory and collective action issues, the limitations of developmental theory (kinetic metaphor), normal vs common knowledge, the advantages of the right in the internet age, Austrian economics and market mechanism, social vs economic coordination, trust and coordination, reductive collectivism, sibling bonds, Wittgenstein and the rule paradox, Hegel and the paradoxical benefits of natural norms/mutual recognition, Marxist fetishism, left epistemology, right ontology and Kant’s ethics and Nash equilibrium