Financial Planner Life Podcast Building a Personal Brand from the Ground Up
This week, we’re joined by Nicola McKenzie, Founder of Dunham McCarthy a group of companies that offer legal, mortgage, and protection advice.
Nicola takes us on a journey from when she first started her business as a twenty-something to now, a successful and thriving businesswoman. We explore her passion for media and content creation, employee development, and why money is no longer the driving force behind her success and career development.
It is clear that Sam and Nicola share a lot of common values. This conversation demonstrates how success is a product of hard work, failure and allowing yourself to be in a place of vulnerability. An extremely impactful episode which we know people will enjoy.
In this episode we cover some of the fundamental aspects of building a business and effective marketing, including:
- Taking the leap of starting a business
- How your values and goals change as your business grows
- The importance of developing a personal brand as a professional
- Overcoming fear of failure in order to succeed
- Different approaches you can take to marketing – outsourced and organic
- Marketing tips to maximize your chances of being seen and being heard
- Nicola shares her new software which will help revolutionise will writing
This episode is full of valuable insight for any professionals trying to build a successful brand image and grow a business, from those starting their careers and making strong first impressions, all the way up to company owners taking their businesses to the next level. We hope you enjoy the episode!
00:00:00 | Intro
00:01:58 | What do you do?
00:03:05 | The benefit of a team with diverse skillsets
00:04:02 | STEP qualified
00:04:44 | Before self-employment
00:08:31 | What was the catalyst that made you go self-employed?
00:10:11 | Unhealthy relationships
00:13:44 | Different types of goals when running a business
00:17:41 | How Nicola shifted her purpose
00:23:33 | The realities of running a business
00:29:22 | The exciting bits of running a business
00:34:57 | How to be a successful mortgage adviser
00:41:20 | Marketing & Social Media
00:42:46 | How to get started on social media
00:48:42 | Personal & Business Growth
01:04:14 | Outro
Begin your financial planning career journey today
Whether you are looking to become a paraplanner, administrator, mortgage and protection adviser or financial planner, the Financial Planner Life Academy is for you.
With limited entry-level job roles, giving yourself the best financial planning career education, will not only kick start your financial planning journey with relevant qualifications and skills, but it’ll also help you achieve success much faster.&nbs
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