Fraser Bullock (Co-founder of Sorenson Capital and COO of Salt Lake City Olympics) on Managing Stress
Mar 23, 2020
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Fraser Bullock, co-founder of Sorenson Capital and COO of the Salt Lake City Olympics, shares profound insights from his life-changing heart attack experience. He emphasizes valuing relationships and serving others, linking personal well-being to the happiness of those around us. Discussing his journey in event management and private equity, Fraser highlights the importance of strategic thinking for future leaders. He also touches on building a personal brand through mentorship and finding balance amidst life’s chaos.
Fraser Bullock emphasizes the importance of strong leadership and collaboration in turning around the Salt Lake City Olympics, transforming a $400 million deficit into a $100 million profit.
Reflecting on his heart attack, Bullock encourages prioritizing meaningful relationships and treating each day as a gift while fostering kindness in interactions.
Deep dives
Bringing the Olympics Back to Utah
Efforts to host the Winter Olympics again in Utah have gained momentum, with the U.S. Olympic and Paralympic Committee selecting Utah as a potential future host. The analysis process involves evaluating whether to target the 2030 or 2034 Games, focusing on logistical planning and community collaboration. Fraser Bullock emphasizes the complexity of organizing the Olympics, which entails managing numerous functions, including transportation systems and venue operations. The planning process is currently underway, highlighting the necessity for a solid budget, estimated at $1.8 billion, and ensuring an exceptional experience for all participants.
Key Leadership Lessons from a Successful Olympic Turnaround
The turnaround of the Salt Lake City Olympics was significantly due to strong leadership and teamwork, notably under Mitt Romney's guidance. Fraser Bullock recounts the initial challenges, including a $400 million budget deficit, and the emphasis placed on collaboration over siloed operations. By fostering a supportive team environment and focusing on essential financial decisions, the team was able to generate a $100 million profit, making it one of the most successful Winter Games in history. Essential principles such as cutting costs and prioritizing necessary expenditures contributed to this remarkable success.
Insights from a Life-Changing Health Crisis
Fraser Bullock's near-death experience from a heart attack led him to profound reflections on life, health, and personal priorities. The event catalyzed a shift in focus from managing numerous responsibilities to prioritizing meaningful relationships and service. He emphasizes the importance of treating each day as a gift and fostering kindness in interactions with others. From his recovery journey, three key adages emerged: to appreciate each day, enrich relationships with kindness, and commit to meaningful service in the community.
Defining Success and Personal Brand
Fraser Bullock defines success through three core principles: living truthfully, uplifting others, and engaging in meaningful service. He highlights the evolution of his personal brand, cultivated by delivering exceptional results and being recognized as a reliable leader. The ability to build deep, trusting relationships is emphasized as a crucial aspect of career success, which comes from genuinely caring for others’ well-being. For students and professionals, he advises focusing on developing a personal brand that embodies integrity and a commitment to helping others.
Ever think you've got too much on your plate? Join Fraser Bullock - Co-founder of Sorenson Capital and COO of the Salt Lake City Olympic Games - as he shares three lessons he's learned since miraculously surviving a heart attack. Fraser also discusses the importance of building your personal brand and seeking happiness.
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