Matt Chitharanjan On Making High Quality Coffee More Accessible In India

On this episode of Shunya One, Shiladitya and Amit talk to Matt Chitharanjan, Co-Founder at Blue Tokai Coffee Roasters. They talk about the product 'Blue Tokai', how they are building some great stuff and starting the D2C wave for coffee in India. Matt talks to us about his Journey, the idea behind starting a business in a tea loving nation and how did he get investors to invest in them. How did he get from a roaster in his parents' bedroom to cafes and raising their first capital in 2015 and when did they open up to the rest of the coffee market. Amit asks Matt about what is the most popular grind that people buy in India, what does he thinks getting the best flavor in the coffee. Further, they talk about what is the sales like online visive cafes, how are they proportional to each other and how much of the supply chain they own and control or if there are certain contracts with the farms. Tune in for this and much more.

You can know more about Blue Tokai Coffee Roasters:

Website: https://bluetokaicoffee.com/

LInkedin: https://www.linkedin.com/company/bluetokaicoffeeroasters/

Twitter: https://twitter.com/BlueTokaiCoffee

You can follow Matt Chitharanjan on social media:

Linkedin: https://www.linkedin.com/in/mchitharanjan/

Instagram: https://www.instagram.com/matt_chit/

You can get in touch with our hosts:

Shiladitya Mukhopadhyaya -

Linkedin: ( https://www.linkedin.com/in/shiladityamukhopadhyaya/ )

Twitter: ( https://twitter.com/shiladitya )

Amit Doshi -

Linkedin: ( https://www.linkedin.com/in/amitdoshi/ )

Twitter: ( https://mobile.twitter.com/doshiamit )

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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