The PR Breakdown with Molly McPherson 24: How the Heck Do You Use a Hashtag?
Do you know the power of a hashtag? (Do you even know what a hashtag is?)
I get asked about hashtags a lot in my business, and it’s not uncommon to feel like a #dinosaur. Heck, I question myself every time I use a hashtag--still.
There’s no shame in not knowing what a hashtag is or how to use it. There really aren’t any true tutorials on it and for us Gen-Xers and older, it’s just the pound symbol on the dial pad of the phone you grew up with.
But for those of us who use social media on a regular basis (or want to), it’s a powerful tool you can use as a business or a consumer to help save you time and get you noticed in all the right places.
On this week’s episode of the Confident Communications podcast, I’m sharing the what, why and how of hashtags so you don’t feel so in the dark. You’ll feel more confident in playing around with hashtags for business and for entertainment--there’s so much you can do with them for business or for fun.
Mentioned in This Episode
- Chris Messina’s first hashtag use
- Top hashtags from 2016 election
- "#Hashtag" with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon)
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
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