Small Spark Theory: a marginal gains approach to new business and marketing EP68: Marginal gains in practice | Joe Perkins | Chaptr
The theme for this series has always been to explore how we can use a marginal gains thinking to improve agency new business and marketing performance.
That said, I’m conscious that in some episodes, when we do a deep dive into a particular element of new business and marketing mix, our reference to marginal gains may seem a little abstract.
So with September upon us and in keeping with that ‘back to school’ vibe, I wanted to dedicate an episode to practical examples of how this marginal gains thinking can deliver tangible results.
Joining me for this conversation is Joe Perkins, founder and MD of Chaptr. Joe started working through Gunpowder’s New Business & Marketing Bootcamp with me back in 2020 and shares his experience of the warts and all process and his top tips for applying this approach to performance improvement.
As always we have a book giveaway - Joe’s recommended read is Powerful: Building a Culture of Freedom and Responsibility by Patty McCord. Join in the conversation on Twitter, Instagram or LinkedIn using #smallsparktheory for your chance to win a copy.
Also mentioned in this episode: