The Story of a Brand FightCamp - Where Fitness Has Never Been More Fun
This episode is brought to you by Sendlane.
Khalil says, "we're looking for people to be engaged and excited about their fitness lifestyle & wellness. If people can make it into a lifestyle where it transcends what happens within that hour that they work out and becomes part of their identity, this is where we see people stick with our fitness routine for a very long time."
Today we interview Khalil Zahar, Co-Founder & CEO of FightCamp. FightCamp delivers the most exhilarating and effective form of home fitness through interactive boxing workouts, streamed to your device on demand.
We discuss:
* His gratefulness for his parents for how they raised him * Overview of the brand & mission * The first iteration of their company, including how they originally worked with professional and Olympic athletes and their pivot to the consumer market * Challenges in moving to a consumer model * Providing a path for people to get better fitness instructions and results * Why they want to introduce people to boxing culture * Misconceptions with boxing workouts and why it works your full body * The future of FightCamp, including a system that tracks other exercises * Their community on Facebook
Join Ramon Vela and Khalil Zahar, as we break down the inside story of FightCamp on The Story of a Brand.
For more on FightCamp, visit: https://joinfightcamp.com/
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This episode is brought to you by Sendlane.
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