How To Scale Your Content Into New Markets (Without Losing Your Brand Voice!): Expert Insights from Shaheen Samavati

In this episode of The Sticky Note Marketing Show, host Mary Czarnecki is joined by Shaheen Samavati, the co-founder and CEO of Vara Content. They discuss essential strategies for brands looking to scale into new markets by leveraging localized content. Shaheen provides insights into the common mistakes brands make when translating content and the importance of creating specific and strategic briefs. She shares stories of working with international brands and the challenges of maintaining a cohesive brand voice across different cultures. Tools and AI's role in content creation are also explored, alongside valuable advice for businesses starting their international expansion journey.

ABOUT SHAHEEN:

Shaheen Samavati is the Co-Founder and CEO of VeraContent, where she leads a talented team in managing localized content and social media channels for international brands, with a special focus on key European markets. 

She began her career as a journalist in the US before moving to Spain in 2010, where she completed her MBA at IE Business School. Shaheen’s career path led her through corporate communication roles and the founding team of real estate startup Spotahome, before launching VeraContent in 2016. At VeraContent, she oversees a dedicated team of 14 in-house employees and over 200 hand-picked freelancers, crafting tailored content for blogs, social media pages, and other marketing channels. Passionate about community building, Shaheen also launched The Content Mix, a vibrant community for content professionals, and SpainGuru, a resource hub for expats in Spain. Her expertise in multilingual and culturally adaptive content strategies has made her a sought-after voice in global marketing.

KEY POINTS:

• AI boosts creativity — It helps teams offload tedious tasks so they can focus on high-value creative work.
• Human oversight matters — AI should support the process, not replace thoughtful strategy or brand understanding.
• Adaptation is essential — Marketing teams must learn to integrate AI effectively to stay competitive in today’s fast-moving landscape.

LINKS MENTIONED IN THE EPISODE:

LINKEDIN: https://www.linkedin.com/in/shaheensamavati/

WEBSITE: veracontent.com

PROMO: https://veracontent.com/mix/resources/ultimate-guide-multilingual-social-media/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

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