We live in an increasingly impatient society, and it's affecting the way startups perceive how fast they should be scaling.

On this episode, we discuss a 4-phase approach that startups can use to gauge their growth. It comes from Martina Lauchengco, an operating partner at Costanoa Ventures.

What we talked about:

4 stages of early-stage startups
Phase 1: Founder selling -- founder is everything
Phase 2: Product-market fit validation
Phase 3: Go-to-market fit validation
Phase 4: Scaling (Gas to the fire)
Scale when you have demand + a repeatable sales process
The real litmus test of whether you can scale
The most successful company isn't always the most disruptive

Check out these resources we mentioned during the podcast:

Martina’s article on early-stage startups

This is an interview with Martina Lauchengco, an operating partner at Costanoa Ventures.

To hear this interview, and many more like it, you can subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

64: A 4-Phase Plan to Market an Early-Stage Startup