Current & Critical - Andrew Coates , Accessing International Markets

Olds is a town with just over 9,100 people that’s about 90 km north of Calgary. Life in such a small town might seem ordinary, but Olds is home to one of Alberta’s biggest success stories – ProAll International. For over 50 years, ProAll International have been a global powerhouse in the concrete industry with their mixers being used on worksites around the world. Now in a COVID world, VP of Sales and Marketing Andrew thinks there’s an even greater opportunity to secure new international clients on Zoom calls rather than in boardrooms. Join me as Andrew talks about Proall’s international success out of Olds, their latest innovations that will create more efficiencies on worksites, and what business in the concrete industry might look like post-COVID.