What to Sell, When to Sell, and How to Sell It

Apr 20, 2020

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What, When, and How should I Sell it?

Introduction – thank you for your time and feedback
Listener left us a review on Twitter : “Nice little podcast here. Bend an ear to this episode talking about the sociological impacts pre/post epidemic “
- Remind them how to submit questions and topic suggestions
  - @farm4profitllc
  - Farm4profitllc@gmail.com
Answer questions – COVID-19 in the cab, what do I do if an employee reports positive and they have been running my truck, tractor, floater, etc…..?
- The guidance we have is to protect yourself from employee/employer legal actions you must take reasonable action to make the environment safe before someone else can enter that piece of equipment. The employee must quarantine for 14 days and any other individual they came in contact with. We also learned there is a “FOG” that can be released in the cabs once the air has settle to kill the virus. Once the fog disappears you can go back to operating the machine.
What’s working for Ag – In10T AG - https://in10t.ag/ - Kevin Heikes - @kheikes on Twitter
- Discovered you via Tweet with Tim Hammerich about giving hats away…… just so you know the cost of admission on the F4P Podcast is two hats!
  - Kevin Heikes is the Chief Operations Officer and CO-Founder of In10T AG
- IN10T is an independent, farmer-centric, data driven company focused on partnering with farmers to test and learn the benefits of innovative agricultural products and solutions. Elaborate …….
- IN10T helps innovative clients accelerate the time from scientific discovery to successful farmer adoption by leveraging farmer feedback, data and technology. Elaborate ……
- Please provide us your background, expertise, and the business history…..
- Company Focuses
  - Product Performance
    - FarmTrials Network
  - Farmer Experience
    - Clients walk in the shoes of the farmer
  - Market Strategy
    - How do we get stuff to the farmers
  - Digitally Powered Information
    - Putting it into the cloud?!
- How many acres have you tracked or farmers have you impacted?
- What are you most excited about for In10T in 2020?
- How could your business help farmers achieve higher levels of farm profitability?
- Anything else you’d like to share?
Main TOPIC: What are we going to do now? I have to liquidate to get cash now…….What, When, and How!?
- This will be an episode where I let David handle sharing the information and I’ll try and pry a little deeper for the listeners
- This episode is going to be listened to throughout the year so let’s go either by topic or by season.
- Equipment, Vehicles, Livestock, Land, or Personal Goods/Homes
  - What can I sell the fastest to get cash now?
  - What will most likely be the most stable as far as value?
  - How do I know if it’s something I should be selling or if I should hold it?
  - Is there something that has been holding its value or appreciating?
    - JD 4960, quad tracks, land, smart planters, JD 8xx0-8x20
- Spring, Summer, Fall, Winter
  - Which is the best season to sell?
  - Do different things sell better in different seasons?
    - 4wd’s, Land, Livestock, Planters, Sprayers etc…..
- Trade it, List it, Auction it, Donate it
  - What are the differences between the options?
  - Which options can I do myself and which options to I need a professional
  - Are their different ways to list or auction?
    - Live, Online, FSBO, Facebook, Auctiontime, HiBid, Etc…
  - Is one way better than the other to sell for an asset type?
- What if I am looking to buy?
  - Advice for equipment
  - Advice for real estate
  - General Advice
- What would to say to the farmer with a house, shed, and grove full of stuff that doesn’t believe in selling?
- What are somethings people can do to get the most value out of what they are selling?
  - Wax
  - Pictures
  - Get it running
  - Stage it
  - Service Records
- What if I have a loan on the property I want to sell?
- Any other general advice?
Summarize
- Take notes during the interview to summarize. Hit on how important using technology can be on the farm. Tie back the obvious to growing farm profitability.
Challenge
- Spell out steps for them to begin taking action. Refer to the points made by the presenter.
Conference Update
- Looking for ideas for great speakers
  - Farm4profitllc@gmail.com
Submit questions and topic suggestions
- Like, Rate, Review, Share

Thank The Listener

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