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Bloomberg Talks

Instant Reaction: Netflix Records Another Strong Quarter

Oct 17, 2024
Dan Morgan, Senior Portfolio Manager at Synovus Trust, offers keen insights into Netflix's impressive performance, revealing its addition of over 5 million subscribers despite recent industry challenges. The discussion highlights Netflix's shift to an advertising revenue model, examining its impact on growth and potential pricing changes. Morgan also addresses the decision to stop publishing subscriber numbers, emphasizing a new focus on revenue and stock valuation strategies, which could redefine its market approach in the competitive streaming landscape.
08:04

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Netflix's strategy shift emphasizes revenue-based assessments over subscriber numbers, with a focus on average revenue per user growth.
  • The company's valuation challenges reflect competitive pressures, balancing the need for price increases against maintaining customer loyalty and market position.

Deep dives

Market Metrics and Netflix's Shift

The podcast discusses the evolving metrics used to evaluate Netflix's performance, particularly the shift away from subscriber numbers towards revenue-based assessments. With Netflix's change in strategy to focus more on cash flow and advertising revenue, analysts are now predicting future growth through metrics like average revenue per user rather than sheer subscriber count. For instance, a significant portion of new sign-ups, approximately 45%, are attributed to the ad-supported tier, which reflects a broader industry trend toward monetization through advertising. This transition indicates that investors need to adjust their expectations and valuation methods, recognizing that Netflix is maturing and its growth trajectory is evolving.

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