Greetings again for another installment of the CTO Confessions podcast. This episode focuses on the important role CTO's play in driving Sales and Marketing alignment. Our guest is LaCosta Lolly from GrowthSmart Consulting. Key takeaways from the Podcast are: How technology leaders can take Sales and Marketing to the next level! The importance of tools and data strategy to support (not hinder) Sales and Marketing. How a lack of alignment in sales and marketing can lead to disjoints in other parts of the business. The importance of getting this right in organizations cannot be understated. You the CTO, have an integral part to play in helping Sales and Marketing align In their approaches. So my challenge to you Technology Leaders out there is first listening to the Podcast. Secondly, see how the technology solutions you are supporting (or creating) can be repurposed to form alignment, rather than disjoints in the organization. Sales & Marketing and the organization as a whole will thank you for it in the end. Hey, it most probably will make your life easier as well. Our Guest: LaCosta Lolly Linkedin: https://www.linkedin.com/in/lacostal/ Twitter: https://twitter.com/lacostalolly Growthsmart: https://twitter.com/GrowthSmart PowerPoint slides used in the Video Podcast:  https://www.it-labs.com/wp-content/uploads/2020/06/CTOs-Role-in-Driving-Sales-and-Marketing-Alignment-by-LaCosta.pdf Intro and background music: Craig MacArthur - Power Shutoff (https://www.youtube.com/watch?v=x74iB_jtauw)