

Ep. #57, Part 2: Jeff Silver, CEO & Founder of Mastery Logistics Systems
In part two of this special two-part episode, Andrew continues his conversation with his dad, Jeff Silver, CEO and founder of Mastery Logistics Systems. Part two picks up with the founding and rapid growth of Coyote Logistics, a company that redefined the industry's expectation of service with its "No Excuses" mentality. Jeff says the experience was “magical the whole time.”
After UPS acquired Coyote in 2015, Jeff could have easily retired, but as he says, he doesn’t like golf. In 2019, Jeff started Mastery Logistics Systems to tackle a really hard problem: building a modern transportation management system for enterprise carriers, brokers, and shippers.
In this episode, Jeff also talks about:
- How Coyote’s "No Excuses" mentality fueled its growth and changed the industry, what made a great Coyote hire, and his proudest Coyote moments.
- Why freight brokers really exist, what shippers need from a brokerage, and how digital brokerages have gotten this wrong.
- The challenges of building technology for asset-based carriers and how Mastery balances its product roadmap with customer expectations.
- His take on AI’s impact on freight, brokerage’s future in the next five to 10 years, and when autonomy will truly change the game.
- His advice for the next generation of logistics entrepreneurs and what he’s proudest of in his 40-year career.
Follow The Freight Pod and host Andrew Silver on LinkedIn.
*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.
A special thanks to our additional sponsors:
- Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
- Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
- Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***