Search Generative Experience (SGE) and Website Traffic

Marc McCollum, Executive Vice President of Innovation at Raptive, delves into safeguarding creativity and web traffic in the age of AI. Google's Search Generative Experience (SGE) is a new search product in beta, challenging the traditional landscape of search results. While still in testing, the implications for website traffic are significant with up to 25% of search traffic into websites being at risk due to SGE's beta version. Today, Marc discusses Google’s Search Generative Experience (SGE) and website traffic.

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• Marc McCollum: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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