Ep74 — Should We Scrap The Pint Measure?

Should we scrap the pint measure? Or is the very notion of doing so rooted in prejudices like classism?

These were the questions I asked following the September 2024 publication of a study led by researchers at the University of Cambridge. Back then my focus was singular: why indeed did such a study focus specifically not just on beer, but on pubs? Its focus was to look at alcohol consumption rates, and investigate if reducing the size of the available measures would in turn reduce the rate of alcohol consumed. 

Following the study’s publication, I contemplated why it focused on the pub, when around 60% of alcohol is now consumed in the home. It eventually led to bigger questions, such as where the pint measure fits within the fabric of British culture itself. This, I felt, was the perfect subject for an old-fashioned debate.

Once again, this summer we headed up to FyneFest to host our Meet the Brewer tastings and panel discussions, and we decided to kick off Friday evening with this very topic of conversation. I was pleased to welcome back two previous Pellicle podcast guests, in the form of Rooster’s Ol Fozard and Lost Cause Brewing’s Vik Kastenbauer Stronge. It was also a pleasure to welcome Chris Shepherd from Cambridge-based Pastore brewing, for what I hope won’t be his only appearance on this podcast.

While the festival got underway around us, we kicked our debate into action. You might say that being members of the beer industry, this is a side of the discussion loaded with some bias. But you’ll also hear some really interesting questions from the audience, including former CAMRA national executive chair Colin Valentine, and some other surprising guests.

As conversations around alcohol and health continue I’m sure this is a discussion that will come back around pretty soon. But in terms of the pint as a British cultural reference point, this is a fascinating panel, and one I hope you enjoy.

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