Plain English

Three words to say exactly where you are

Jul 7, 2025
Discover how a company has transformed global navigation by dividing the world into 57 trillion squares, each labeled with a unique three-word combination. This innovative system simplifies giving directions and has caught the attention of governments and emergency services. Delve into the fascinating intersection of language and location, as hosts share personal stories and emphasize how this method enhances communication. It's a blend of technology and everyday utility that could change how we connect with the world.
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INSIGHT

What3Words' Precise Location System

  • Traditional addresses often fail to describe exact locations, especially outdoors or in large spaces.
  • What3Words solves this by dividing the world into 3x3 meter squares, naming each with three unique words.
ADVICE

Use the What3Words App

  • Use the What3Words app to find or share exact three-word locations easily.
  • It helps specify precise spots like park picnic benches or stadium entrances when meeting others.
ANECDOTE

Skiing Example with Three Words

  • Jeff gives a skiing example: instead of waving, you can text friends three words to find each other exactly.
  • This shows how the system works even in remote or outdoor settings.
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