656. Rethinking Breakfast: The Fruit-Only Experiment

Most of us start our mornings with eggs, oatmeal, or coffee -- but what if simplicity was the real secret to energy and focus? Inspired by entrepreneur and endurance athlete Jesse Itzler, Brian Gubernick dives into the idea of eating only fruit in the morning. This daily habit, rooted in Harvey Diamond’s 1985 bestseller Fit for Life, claims to align with the body’s natural detox cycle, offering hydration, energy, and clarity to kick off your day.

In this episode, Brian breaks down the science behind the practice, the potential pros and cons, and why he’s testing it himself for seven days. Could lighter mornings and simpler routines lead to better performance?

No gimmicks. No dogma. Just a low-risk experiment to see if a fruit-only morning might help you feel sharper, more energized, and more in control.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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