Getting the Best from Your Aftersales Department

This week we are joined by Jonathan Sharman, CEO of AutoBi. Jonathan has a wealth of knowledge and experience in the trade from selling cars to managing large dealer sites. He now focuses on aftersales and bringing real time reporting enabling teams to catch issues quickly and react to changes.

We discuss the importance of being able to pivot quickly whilst implementing changes, keeping your WIP low and looking at the volume of parts stock.

As we know part of the key to selling a second, third or fourth car to customers is the service department, so this episode is beneficial to all.

Here are the highlights:

{03:23} Door to door

{12:19} Experience all parts of the business

{19:35} Motivating Technicians

{28:35} Two ways of making money

{39:51} WIP Control

{42:59} Parts Stock

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk