In Clear Focus: Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month's Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding. From the titular belief that a brand is just a logo, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - hear why these couldn't be further from the truth. For a 20 percent discount on Myths of Branding, go to KoganPage.com and use promo code BIGEYE20 at checkout.
