In this episode, Steve Fretzin and Jeremy Streten discuss:

The business lifecycle of every business.
Building relationships with your clients.
Thinking about what is in it for the other person.
Multiway wins with cross marketing.

Key Takeaways:

It is cheaper to get work from existing clients than from new clients.
Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence.
Cross marketing, especially at a full-service firm, is a way to best serve your clients, your firm, and to best serve your origination.
Be the person that others can talk about their business to.

"Look for those opportunities, and try out these different approaches. Different approaches will work with different clients; test it out, and you'll find you'll get a good return." — Jeremy Streten