Disruptors How to Build an Engaged & Loyal Buying-Community [Business, mindset, entrepreneur, disruptors]
Having an engaged online community of loyal fans and followers can help your business succeed in a number of ways you didn’t even realise. Today, Rob shares his tips and tricks on how to build a loyal community of customers and clients using a variety of different social media platforms. Discover the secrets to consistent and continual content marketing, how to engage in two-way communication and connect with your community and why the 80/20 rule is your best friend. Tune in today and start growing your own community right away.
KEY TAKEAWAYS
- Make sure you’re on all social media platforms, focusing on a few platforms that you believe will give you the best leverage e.g Facebook groups.
- Consistent and continual content marketing.
- Don’t just post and run. That is not an engaged community that is a one-way community.
- Replying to people's content showing gratitude.
- Include people in your community by acknowledging them and allowing them to post.
- For your most active and engaged communities, give them exclusive content and bonuses that others don’t get.
- Have some personal elements to your social media engagement by replying to direct messages or doing one to one calls.
- Incentisize them to follow all your different platforms.
- Ask them to do things for you, this will help the audience become more connected to you.
- Do some associated face to face meetups as part of your online communities to help create a deeper connection and rapport.
- Have clear consistent guidelines and make sure you balance your promotion with their ability to promote and their ability to receive and give value.
- Using the 80/20 content rule. 80% of the content should be value and content based on what the community wants and need and 20% should be everything else such as personal posts.
- Learning to handle the critics and haters.
- Crowdsourcing. Ask your viewers for ideas on what content they would like to see.
- Consistency and persistence are key. You need to upload regular content if you want an engaging audience.
- Go and do public speaking.
BEST MOMENTS
“Start now get perfect later”
“Don't turn a critic into a hater”
“Organic takes longer but you will get a deeper more loyal following”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979