The GTMnow Podcast GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel
Eli Rubel is the CEO of MatterMade and NoBoringDesign, and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acquisition to FPX.
What You Will Learn:
- The importance of leveraging Demand Efficiency for your business.
- Being aware of the bad actors that exist in business.
- Extreme diligence on contract work should not be overlooked.
- Setting yourself up successfully post-acquisition changes.
Highlights:
(3:39) Defining Demand Efficiency.
(7:30) Shared data around good efficiency through channels.
(10:10) Common micro-surfaces that are often overlooked.
(13:10) Companies revisiting their brand guidelines and brand identity.
(15:24) Good conversion rates on ad spend for B2B SaaS companies.
(17:10) Things people should think about when analyzing their demand efficiency
(18:10) Eli’s acquisition that went wrong.
(25:30) How to combat against acquisitions going wrong.
(28:00) Post-acquisition shift - how to set yourself up.
(30:10) Founder Question: What your first marketing hire should look like.
(25:00) Hot take: LinkedIn is dying!
(38:00) Operational excellence will set your team up for success every time.
Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/elirubel/
MatterMade's Website: https://www.mattermade.co
NoBoringDesign Website: https://www.noboringdesign.com
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.