For The Record Episode 70: The View from 30,000 Feet with Laura Crowley, LE
In Episode 70: The View from 30,000 Feet, we sit down with Laura Crowley, Licensed Aesthetician, Founder & CEO of Laura Jeannette and Co. Laura takes us through her successful transition from entrepreneurial Aesthetician to Practice Consultant propelled by her passion for skincare and her desire to help others capitalize on industry growth. Laura talks with us about how she made the leap from front desk girl in her teens to a 20 year career in Aesthetics where she's known for providing one of the best facials in all of Massachusetts!
After several years in practice as an Aesthetician, she moved into a concurrent Director of Education role, and her passion for helping others grow, develop and scale their skill sets and their businesses came into focus. She started Laura Jeannette and Co. to guide other aesthetic professionals as they grow their business through training, education and consulting for dermatology, plastic surgery offices and Medspas. As her own Practice embarks on an expansion and rebrand, she’s also coaching Practice Owners across the country as they do the same.
In this episode, Laura shares her insight on how she helps businesses and business owners transform from “surviving to thriving” by offering a 30,000 foot view of the entire enterprise from sales and marketing to operations, patient experience and human resources. Just as an Aesthetician provides a consultation before recommending treatment, she works intensely with her clients upfront to understand what they want to get out of this next growth step before rolling up her sleeves and getting to work. Is it money, building a legacy, boredom, or something else? Equipped with that info, she helps them build their practice by design- creating the management processes and operations that enable them to achieve their goals and live the lifestyle they desire.
In this episode, Laura talks about:
- How to leverage social media to target the RIGHT audience with the RIGHT message
- When to delegate and outsource so you can free up your time to focus on the big rocks
- The benefits of hiring virtual assistants to help you along the way and take on tasks that aren't strategic or urgent
- How to educate your staff on new treatments and products and make it “stick” long term with excellent training
- How to think about your retail strategy, limiting your SKUs, and being smart about your inventory costs
We also take a few minutes to discuss what it means to be a working mom in this industry and the reality of really trying, often failing and constantly living with “Mom guilt” when attempting to balance it all.
If you are an aesthetics business owner that wants to stop guessing and start growing and you are looking for a business coach to take you to the next level, this episode is for you!
Learn more about how Laura can help you level up: www.laurajeannetteandco.com.
Follow Laura on Instagram: https://www.instagram.com/laurajeannetteandco/