Run Social Media Ad Campaigns Like a Pro - Robert Brill, CEO | EP 44

If you’re looking to unlock the full potential of your social media ad campaigns, you’re gonna love this episode! In this episode we peel back the curtain on the strategies, tips, and insider secrets that only the pros know. Whether you're a budding entrepreneur, a seasoned marketer, or simply a social media enthusiast, this conversation is packed with value that you don't want to miss.

The guest for this episode is, Robert Brill, CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. For 3 years running, Fast Company has called Brill Media one of the fastest growing companies in America! Now we get to learn some of his secrets!

Takeaways

• How to run successful paid social media ads.

• What common mistakes to avoid.

• Importance of product market fit.

• Importance of testing.

• Why choosing the right platform is key.

• How AI fits in.

• Importance of monitoring the data and adjusting

Watch this creative testing framework video - https://brillmedia.co/capabilities/creative-testing-framework/

AI Tools for ad creation.

ChatGPT - acceleration

grammarly - to make more compelling

originality.ai so it doesn’t get flagged

Midjourney - for images Dall-E - For images

Where to find Robert?

https://www.linkedin.com/in/robertbrill/

brillmedia.co Y

ou can also listen on...

SPOTIFY - https://open.spotify.com/show/4kURZn3sFrvZ6LwnuJ3RXy APPLE PODCAST - https://podcasts.apple.com/us/podcast/this-is-the-way-with-artin-michael/id1692974314

[00:00] Introduction

[06:45] Foundations and running ad campaigns

[14:20] The Importance of Creative Testing

[36:13] The Role of AI in Advertising

[46:13] Expanding Advertising Reach