I've already had Jack Rubin on once before, and that's for a simple reason: he's one of the most impressive DTC operators I've been around, building one of the best DTC businesses I've seen from the inside. So there's lots to share.

In this episode, learn how Jack's relentless focus on his core funnel led him to increase his Meta spend by 500% in the last year while lowering his CAC and growing to a very profitable $50M+ in revenue.

EPISODE HIGHLIGHTS

[00:14] DTC business growth
[05:33] Business simplicity and focus
[10:16] Improving subscription funnels
[11:43] Scaling ad spend growth
[15:53] Building massive creative operations
[20:22] Lean OpEx as percentage of revenue with More Staffing
[23:19] Seasonal Starter Kit offer
[27:11] Customer LTV hypotheses
[36:32] Brand vs. performance marketing
[37:55] Meta targeting efficiency

EPISODE SPONSOR

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REFERENCED IN THIS EPISODE

Jack's Earlier AJFG Episode (Spotify, Apple)
Kynship DTC Advertising Agency: www.kynship.co
Jack's Starter Kit Landing Page: https://try.purdyandfigg.com/starterkit-offer
Taylor Holiday's 4 Peaks Theory

FOLLOW UP WITH JACK

Follow Jack On Twitter: https://twitter.com/jackrubin1

FOLLOW UP WITH ANDREW

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

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