How Barnes & Noble College Engages its Gen Z Customer Through a Mobile App
Jun 3, 2019
29:09
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In episode 198 of Total Retail Talks, Executive Editor Joe Keenan speaks with Ken Wincko, vice president of marketing at Barnes & Noble College, a national college and university bookstore operator with over 1,400 physical and virtual stores. They discuss how Barnes & Noble College's mobile app is helping to improve its Gen Z customers’…
Total Retail Talks