Outbound Squad Improving cold call qualification
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Oct 7, 2025 Discover how to elevate cold call strategies and boost conversion rates. Explore the importance of asking 'money questions' to pinpoint buyer criteria. Learn about multi-threading and engaging stakeholders early to identify economic buyers. Tactics to avoid empty meetings and ensure real pain is recognized are shared. Clara explains when to qualify prospects during calls and offers practical steps for integrating effective qualification questions into your sales process. Get ready to enhance your outreach skills!
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Manufacturing Client Struggles With Qualification
- Clara worked with a client selling to manufacturing shop owners who booked meetings but saw poor conversion to pipeline.
- They found cold calls reached owners but lacked qualification that AEs needed to convert meetings.
Ask Money Questions Tied To AE Criteria
- Use a framework of 'money questions' that map directly to the AE's qualification criteria.
- Ask about evaluation roles and decision participants before booking the meeting.
Qualification Enables Multi-Threading
- Multi-threading is now essential because more people are involved in buying decisions.
- Early qualification by SDRs kickstarts multi-threading and helps AEs later in the deal.