Andrew Ross is the founder of URBNSURF, Australia’s first surf park, which opened its doors to the public in January of 2020 to much fanfare.

Prior to opening URBNSURF, Andrew spent twenty five years in various legal, corporate finance and investment banking roles before merging his profession and his passion to ultimately find his purpose, as you’ll learn in this conversation.

As you might imagine, building a two-hectare large surf park, that generates 1,000 ocean-like waves per hour is a Herculean feat, and one that delivers lots of both business and life lessons, lessons we unpack, so strap yourself in for my hour-plus long conversation with the founder of URBNSURF, the one and only, Andrew Ross.

Topics Discussed:

What is URBNSURF?
Andrew’s origin story
How investment banking prepared Andrew for entrepreneurship
Where the inspiration for URBNSURF came from
Challenges faced in turning the dream into reality
Build it and they will come?
The value of resilience
Raising $30 million from investors
How to overcome objections
Risk management and redundancy
How URBNSURF compares to ocean surfing
Sacrifice and managing family expectations
Company culture, trust, speed and innovation
The value of short feedback loops
Night surfing
Board selection for URBNSURF
Celebrity customers
How Andrew stays on top of his mental and physical game

Show Notes:

Web: URBNSURF.COM
Instagram: @URBNSURF
The book Andrew mentioned: Barbarian Days - https://amzn.to/2TSr087
The peptide I mentioned: https://www.bigboyz.store/products/regenotropin-bpc157

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