Michael DeLon - Write a Book to Build Authority, Creating a Compelling Message

In this weeks episode we are joined by Michael DeLon.  He is a marketing strategist focused on helping business owners develop their message, write (speak to write) their book and market it via his marketing systems.  We begin by taking a bit of a dive into his story and journey.  How he ended up where he is today helping businesses as a consultant.

From there we have a great conversation around the reasons we should think about writing a book.  How it can be used to open doors and close sales; even if you don’t have a lot of experience in your domain.  “People are going to buy YOU more than what you sell” is only a taste of the wisdom he dispenses..

To drive his own message home he shares some great case studies.. examples of people he has helped sculpt their passions into a powerful message and book.  And we weave in some lessons about sales, networking and so much more!  Don’t miss this one!  Enjoy!