Bloomberg Businessweek CraftCo. CEO on the Alcohol Business Outlook
Dec 4, 2025
Ali Anderson, CEO of CraftCo., leads a diverse portfolio of craft spirits from Holland, Michigan. In the chat, she explores the impact of weight-loss drugs on alcohol consumption trends, emphasizing the industry's shift toward quality and moderation. Ali discusses how luxury purchases are on the rise and transparency is becoming a key factor in consumer choices. She also highlights CraftCo.'s innovative products and the significance of strong distributor relationships, while redefining what 'craft' means in today’s market.
AI Snips
Chapters
Transcript
Episode notes
Weight-Loss Drugs Reshape Alcohol Demand
- Bloomberg Intelligence predicts GLP-1 weight-loss drug use could cut U.S. beer and spirits consumption ~20% by 2035.
- Ali Anderson sees this as part of a broader wellness-driven moderation trend reshaping demand.
Quality Over Quantity Drives Buying
- Ali Anderson says the spirits industry must pivot to follow lifestyle shifts toward health and moderation.
- She highlights consumers favoring quality over quantity as a key consumption change.
Broaden Portfolio And Emphasize Purpose
- Do offer a portfolio across price tiers so consumers can downshift or buy luxury items depending on budgets.
- Emphasize purpose-driven value, transparency, and sourcing to define premium beyond price.